Brand assets.
The official AFFERENT logo files and the rules for using them, together with the color palette, typographic voices and the Signal Line.
Logos
Horizontal wordmark (dark, for light backgrounds and print)
Wordmark with Signal Line treatment
Circular social and profile mark
Brand guidelines
Color
- AFFERENT Black
#080B0DPrimary background - Carbon
#111619Cards and elevated surfaces - Graphite
#1B2226Secondary panels - Signal Green
#B7FF3CPrimary accent. A nerve impulse, not an environmental cue - Signal Glow
#D2FF73High-intensity moments, used sparingly - Technical White
#F4F6F2Primary typography - Steel
#9AA5A4Secondary typography - Grid Line
#293235Borders and technical grids - Critical Red
#FF4D45Critical states only - Predictive Amber
#FFB547Warnings and predictive alerts
Typography
AFFERENT speaks in three voices. The corporate voice is large and architectural. The human voice is a readable sans-serif for explanation. The machine voice is monospace, reserved for telemetry and system information.
NODE_2841 // NOMINAL // 98.7%
The Signal Line
A flat line, a single disturbance, and a return to flat: normal, anomaly, intelligence. It is AFFERENT's visual signature and appears in dividers, buttons, transitions and data graphics.
Logo use
- Use the supplied files. Do not redraw the wordmark or set it in another typeface.
- Keep the original proportions. Do not stretch, rotate, outline or add effects.
- Leave clear space around the logo at least equal to the height of its letters.
- Place the light wordmark on AFFERENT Black or Carbon, and the dark wordmark on white.
- Never fill the logo with Signal Green. Green is reserved for signals.